Re-Inventing Your Personal Brand

I recently saw a video blog post on Youtube from the Harvard Business Review. It features Professor Dorie Clark, of Duke University. This 3 minute post is so good, I’m planning to incorporate it in the Effective Job Search workshop that I facilitate at the company where I do some career transition consulting work (Knightsbridge Robertson Surrette) in Halifax.

For those of you who are interested, here’s the link:

And for the rest of you, here are the highlights:

Many of us find that we switch careers once, if not several times in our lifetime. And when we do so, it is important to reinvent our personal brand. It’s not hard to do, but it’s one of those essential pieces of the puzzle. The question we need to ask ourselves is: What are we known for?

Here are Dorie Clark’s top five steps for re-inventing your personal brand by taking control rather than just letting it happen:

1. Build your skills- figure out what’s necessary to get where you want to go
2. Leverage your points of difference- people will remember what separates you from the crowd
3. Develop your narrative- build your own short, coherent story that explains your transition
4. Re-introduce yourself- strategically re-educate your circle about your latest goals
5. Prove your worth- let people see what you can do through a variety of vehicles

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